Australians are giving less and less each year however the value of individual donations has been rising. For the Salvation Army their annual Door Knock Appeal echoed this trend the only problem was their ability to accept high value donations being limited by cash collection tins and a limited number of tap and go machines.
We created a smart lanyard with QR code and embedded near field communication (NFC) technology linked to our purpose-built mobile donation platform to allow the Salvos to provide a low-cost, highly scalable, wearable donation point for their door knockers and potential donors.
This allowed the Salvos to put a donation point in the hands of their supporters at scale and enabled donors to make donations of any amount from the comfort of their home and the comfort of the smart phone device they know, love and trust.
The standard objection at a door is, “Sorry I don’t have any cash on me”. For the Salvos this year they were able to use our wearable, cashless donation technology to reply with, “That’s ok, do you have your mobile phone?”.
To our delight, we had one-off donations of $5,000 and $1,000 from donors who wouldn’t have donated otherwise.